Roman Coppola wanted me to create a sort of neo-air brushy styled array of Coppola wines that would be used on billboards, print, or other types of media. One of the ideas here was to give a hint of the brand, without being too direct or showy. The second idea was that because all these shots would be taken from still shots from a video (the video hadnt been rendered yet) the bottles needed to look like they were falling through space while slightly rotating or spinning.

I modeled each of the unique bottles and mapped them with 4000 x 4000 pixel displacement maps, and used scanned wine lables also scanned and mapped at 4K. I built custom HDRI softboxes in Photoshop for the lighting. I used a z-depth pass, displacement, diffuse pass, and five lighting passes. Everything was composited in After Effects.

Coppola Claret

coppola claret bottle rendering

Coppola Shiraz

if you like what you see, email me.

Your email address will never be made public. Required fields are marked*